Las Vegas 2010
Sunday:
We departed for Las Vegas at 9am with venti Starbucks red-eyes in hand and Johnny Cash in our ears. It was a quick trip and headed directly to the Sands Expo center to pick up our badges. There was no line, and after obtaining our badges headed to Bootleg Canyon to set up the Outdoor Demo booth. We were greeted by 100 degree+ temps and howling winds. Once our compound was set (FRICTION FREEDOM, SDG COMPONENTS, FLUID RECOVERY and ICE TOOLZ), it was time to head back to the fabulous Circus Circus to rest up for what would be a grueling yet completely spectacular week.
Monday:
Out the door early and headed to Bootleg Canyon to get rolling for Outdoor Demo. The show started at 9am and thousands of bicycle dealers from across the globe swarmed the venue to test the 2011 bikes from the top manufacturers. The high heat was the perfect chance for them to try MOTOR TABS as well. In fact, the attendees consumed over 50 gallons of Tabs over the two-day affair. Strangely enough, there were only a small handful of sport nutrition outfits in attendance: Fluid Recovery, H20 Overdrive, nuun, Camelbak and PowerBar. That boded well for us, and we were quite busy each of the two days.
Tuesday:
Another solid day in the Las Vegas heat enabled us to touch hundreds of new and existing customers. John and Rachel from Bike Religion stopped by the booth, and test rode a couple of new rigs from Cervelo. Patrick Brady (Red Kite Prayer) stopped in to top off his bottles on several occasions. Once tear-down time hit at 5pm we scrambled to shift gears and head over the Sands Expo center to set-up the indoor portion of the show. We were adjacent to Fluid Recovery and it worked well as our product is designed for before/during whilst theirs is for post training. The MOTOR TABS/FLUID combo is quickly becoming a favorite among elite and aspiring elite endurance athletes. Maximum respect for the two young men who founded Fluid (Brown and Smith). Team Fluid Las Vegas, a top road cycling program, was also on hand. Melinda and Nathan jumped in helped pour drinks. Melinda was especially helpful and took over the booth!!
Wednesday:
Day One of our sixth installment of Interbike commenced. Big Troy from Friction Freedom was on hand to help man the booth and did a phenomenal job! Michellie Jones, the world’s premier triathlete, stopped by for a visit. We touched hundreds of bike shop owners, buyers as well as quite a few people who had absolutely no business even being at the show. Sometimes it can get irritating when those types demand free samples, bottles and whatever else isn’t tied down. That’s part of the show, however, and adds an element of danger. The braintrust from CrossFit Endurance paid us a visit, including endurance training pioneer Brian MacKenzie, Carl Borg and Doug Katona.
Thursday:
Day Two was another solid day and we touched even more bike enthusiasts. Our first employee from yesteryear, Saacha, jumped back into the mix and did a great job. Melinda from Team Fluid was on hand once again and her passion was clearly evident as she discussed the merits of MT with the attendees. Bahati and his entourage came by for a visit. We sponsored his program this year and he embraced our product.
Friday;
Final day of Interbike 2010 and another solid day at the booth. Fluid Las Vegas members were once again present and helping pour drinks to the parched (and hung over) attendees. After a quick tear down it was a wrap to a very successful show!
Saturday:
Although Interbike was over, we had yet another event in Las Vegas last weekend…this time it was the Mr. Olympia expo at the Las Vegas Convention Center. We had a couple of key meetings, then it was time to say goodbye to Las Vegas after a full week of brand building. Overall, we had a great time and enjoyed connecting with our customer base, athletes and potential partners!!
